Services / Paid Media
Every pound of ad spend, accountable to a result.
Ad platforms are increasingly automated, which means the advantage now comes from the inputs: tracking, audiences, creative and offers. We combine AI-assisted testing with experienced media buyers to feed the algorithms better signals and cut wasted spend.
The problem.
Many ad accounts quietly waste a large share of their budget: broken conversion tracking, broad targeting, tired creative and campaigns optimised for clicks instead of customers.
Platform automation has made this worse for businesses without expert oversight. The algorithms optimise for whatever signal you give them, and if that signal is wrong, they will efficiently spend your money on the wrong people.
Where AI gives you the edge.
Better signals in
Accurate conversion tracking and offline conversion data so platforms optimise for real leads and sales, not form spam.
Creative testing at scale
AI helps produce and iterate ad variations quickly, so we find winning messages faster.
Continuous monitoring
Automated checks flag overspend, falling performance and anomalies before they become expensive.
What's included.
Everything needed to do the job properly, from strategy to execution to reporting.
- Account audit or buildA full review of existing accounts, or a clean build from scratch.
- Conversion trackingGA4, Google Ads, Meta and LinkedIn tracking set up properly, including offline conversions where possible.
- Google Search and Performance MaxCampaigns structured around buying intent, with sensible guardrails on automation.
- Meta and LinkedIn advertisingProspecting and retargeting built around your ideal customer.
- Creative and landing page testingOngoing tests of ads, offers and landing pages.
- Budget and bid managementRegular optimisation of budgets, bids and audiences.
Who it's for.
Businesses ready to invest in paid acquisition that want clarity on exactly what that investment returns, or that suspect their current accounts are wasting budget.
HOW WE MEASURE SUCCESS
Your first ninety days.
Fix
Tracking repaired, wasted spend removed, accounts restructured.
Test
Audiences, messages and offers tested systematically.
Scale
Budget moved to what converts, results improve month on month.
Questions.
Is ad spend included?
No. Ad spend is paid directly to the platforms from your own accounts, so you keep full ownership and visibility.
Which platforms do you manage?
Google Ads (Search, Performance Max, YouTube and Display), Meta (Facebook and Instagram) and LinkedIn. We recommend the mix based on where your buyers are.
How quickly can paid media generate leads?
Often within the first few weeks of launch. The first month is usually spent fixing tracking and testing, then performance improves as the data builds.
Related insights
GA4 conversion tracking: how to set it up properly
A practical guide to setting up conversion tracking in Google Analytics 4, including key events, Google Tag Manager, consent and connecting to Google Ads.
3 min readReadGoogle Ads for lead generation: a practical setup guide
How to set up Google Ads campaigns that generate qualified leads, from keyword strategy and tracking to landing pages and optimisation.
3 min readReadHow to lower your cost per lead without losing lead quality
Practical ways to reduce cost per lead across Google, Meta and LinkedIn while protecting lead quality, from tracking and targeting to landing pages and offers.
3 min readReadReady to grow with intent?
Tell us where you want your business to be. We'll show you how we'd get it there, and what it would take.
Request a growth audit